As Portada announced this week, Augusto Delkáder has been confirmed President of Union Radio, the radio division of PRISA, and President of SER – Sociedad Española de Radiodifusión (Spanish Broadcasting Company), replacing Ignacio Polanco. Delkáder was until now CEO of both companies, a position in which he will be replaced by Javier Pons, who joined the company in March this year as Deputy Managing Director. These appointments are part of a major restructuration of the boards of the Prisa companies, facing the new stage of growth of the holding company and its new governance model, which passes through a greater commitment and exclusivity of the members of the corporation.
Ignacio Santillana, CEO of PRISA, and Iñaki Gabilondo have also been appointed Directors of SER and Unión Radio. Joining the latter on behalf of PRISA is also Ricardo Alarcon, general manager for the company in South America. Javier and Carlos Godo continue as members of the Council representing the Godo group and Maite Ballester on behalf of the 3i fund. Finally, the new board is completed with two new members who have extensive and bright professional backgrounds in the multi-media industry: Alejandro Zubillaga and James Lillie.
The President of the Executive Committee of the Board of Prisa and CEO, Juan Luis Cebrian, said that with these additions the company now has greater chances of expanding and that a period of profound transformation has begun. Cebrian also announced that similar measures will take place in the various subsidiaries of the company in future dates.
Augusto Delkáder, new President of Union Radio, said: "The changes represent a further professionalization of our corporate structure. We will be more operational and efficient to the challenges of the new digital environment, and will boost our growth and expansion in the Spanish and Portuguese-speaking world. "
The new CEO, Javier Pons, added: "Unión Radio has the resources and talent to develop the most ambitious project on the global radio and to become the leading multi-format content creation company in the markets in which we operate."