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Taboola Kickstarts Road to #PortadaLat with Special Event for Brands


Taboola, the leading discovery platform serving over 300 billion recommendations to 750 million unique users every month, has joined together with Portada to host a morning filled with exclusive information on content marketing in Latin America and the U.S. Hispanic market in Miami’s Viceroy Hotel on March 17.

Brand marketers and agency executives who are interested in attending the event can e-mail [email protected] to ask for a free registration code and then register at Please provide name, company and position.

“Content Marketing: Latin America & the U.S. Hispanic Market,” presented in partnership with Portada, will feature major brands and agencies providing key insights about U.S. Hispanic and Latin American content marketing. Already confirmed speakers include:
John Santiago, CEO & Founder, M8
Zev Gollender, VP Media Sales, Taboola

The event programming will discuss the value of investing in content marketing and its unique abilities to engage a multi-cultural audience. Presentations will also feature companies that are leading the way in this exciting new space, including the rise of content discovery platforms that have pioneered a new way to promote ROI-driven storytelling.

Milestone in the Road to #PortadaLat (June 8-9, 2016)

PortadaLatTaboola’s “Content Marketing: Latin America & the U.S. Hispanic Market,” presented in partnership with Portada, is the first milestone in the road to the eighth annual edition of #PortadaLat, the premier conference in the Latin American and U.S. Hispanic marketing, media and digital innovation space, taking place on June 8-9, 2016 in Miami’s Hyatt Regency Hotel. This year, #PortadaLat is adding special “Data Marketing” and “Travel Marketing” tracks. For more information, visit:

Additional #PortadaLat Milestones

MARCH 7-APRIL 1: Award Nomination Period
Nominations in 11 different categories for Latin American and U.S. Hispanic Advertising and Media Awards are open for submission until April 10th.
APRIL 11-29: Award Voting Period
Portada’s audience throughout the Americas votes for the different candidates.

MAY 9: Finalists are announced
Finalists will consist of the top three most-voted nominees per category. Portada’s Award Jury will cast the final votes, and winners will be announced at #Portadalat’s Award Ceremony on June 9, 2016. The Award Winner with most votes of the 11 categories is the 2016 Grand Winner.

Portada’s Editorial Board Members (Award Jury) will choose among the three finalists in each category. Jury members include:
Carlos Espíndola, Gerente eHub Latinoamérica, 3M
José Ruiz, Director, LAD Advertising & Online, Oracle
Giselle Fiumara, Global Marketing Communications Manager, Volkswagen
Raquel Solórzano, Directora de MediosRegionales, Diageo

JUNE 9: Award Ceremony at #PortadaLat on June 9

Major Additions to PortadaLat 2016

As a result of feedback from attendees of prior editions of #PortadaLat, organizers are substantially expanding key content and networking offerings including:

Data Marketing Forum: Using Data Driven Marketing to Reach Latino Consumers
#PortadaLat will provide a unique setting for marketers targeting Latin consumers in the U.S. and Latin America to delve into how Big Data can revolutionize marketing efficiency.

Travel and Luxury Marketing Track
Latin America and the U.S. Hispanic market are key inbound and outbound destinations for global travel and luxury marketing companies. Hear how major brands are approaching the region and learn more about their innovations in digital marketing.

More Sessions Exploring the Marketing Technology Revolution
From “Content Marketing Technologies and Practices” to “Digital Targeting” to “Crowdsourcing,” leading experts will discuss the latest innovations in the space and provide actionable insights that marketers can incorporate into their 2016 strategies.

Expanded Speaker Roster of Brand Marketing and Media Stars
Already confirmed Speakers include:
Dorothy Dowling, CMO, Best Western
Carlos Leal, Sr. Consumer Marketing Manager, Nestle
Juan Guillermo Restrepo, Digital Marketing Manager, Fallabella
Carlos Espindola, 3M, E-Hub Manager Latin America
Jeremy Gilbert, The Washington Post, ‎Director of Strategic Initiatives
Adam Singolda, Taboola, CEO & Founder
Ricardo Rivera Volaris, CMO
Francisco Morillo, Digital Marketing Manager, Xoom
Montserrat Santaella, Grupo Posadas International Promotion Manager
Mebrulin Francisco, Director of Group M, Marketing Analytics
Borja Beneyto, Digital Regional Director Latin America, Starcom Media Vest

More Special Tracks and Exclusive Sessions to be announced soon!

Back By Popular Demand!

Online Video Forum: A unique hub for excitement and idea sharing on the OTT Revolution throughout the Latin world. Topics covered include: monetization, viewability, YouTube, Facebook and more.
Speed Networking: Profit from small group sessions with dozens of key brand, agency and media executives, and come away with hands-on insights and key contacts!

In preparation for the bigger-than-ever 2016 edition, attendees can check out our highlights VIDEO from last year’s #PortadaLat at Portada’s YouTube channel.

For information about how to align your brand with Portadalat, please contact Kelley Eberhardt, Director of Sales and Marketing at 347-840 13 11 or e-mail her at [email protected].

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