Day two of #Portada17 started strong with The 11th Annual Multicultural Advertising and Media Conference. Key marketing experts have talked about multicultural shoppers, and the future of multicultural marketing, as well as how to engage your consumer with the right influencer, and all you need to know about the video market.
BRAND CHALLENGE: How to engage your consumer with the right influencer
BRAND MARKETER: Manny Gonzalez, Senior Director Multicultural, Moet Hennessy EXPERTS: Pedro Rodriguez, Director, Social
Joi Tyrell, SVP Director, Campbell Ewald/Sociedad
MULTICULTURAL SHOPPERS panel
Joi Tyrell, SVP Director, Campbell Ewald/Sociedad
Maria Lucia Parra, President and Senior Researcher, Ingenium Research
Peter P. Snitzer Jr., CEO, Conffianz
THE FUTURE OF MULTICULTURAL MARKETING panel
THE FUTURE OF MULTICULTURAL MARKETING with Margie Bravo
Margie Bravo, Multicultural Marketing Manager, Nestlé USA
Manny Gonzalez
Pedro Rodriguez & Manny Gonzalez
Sebastian Jasminoy, CEO and Founder, FLUVIP
BRAND CHALLENGE
Pedro Rodriguez, Director, Social Strategy and Influence and Co-Lead, Multicultural Social Media Practice – Horizon Media
Sebastian Jasminoy, CEO and Founder, FLUVIP
BRAND CHALLENGE panel
PASSION FOR HOSPITALITY-A RESTAURATEUR’S SUCCESS STORY
Santiago Gomez, Managing Partner, Cosme
Santiago Gomez, Managing Partner, Cosme
SANDBOX PRESENTATIONS
Sam Lopez, Associate Director, Advertising Solutions, Undertone
Nelson Peña, VP, North America, Latcom
Nelson Peña, VP, North America, Latcom
Nelson Peña, VP, North America, Latcom
Nelson Peña, VP, North America, Latcom
Nelson Peña, VP, North America, Latcom
Nelson Peña, VP, North America, Latcom
Nelson Peña, VP, North America, Latcom
Sam Lopez, Associate Director, Advertising Solutions, Undertone
Room 28 Comedy Troupe
Room 28 Comedy Troupe
Room 28 Comedy Troupe
Room 28 Comedy Troupe
Room 28 Comedy Troupe
Room 28 Comedy Troupe
Room 28 Comedy Troupe
Jose Velez-Silva, Marie Casimir Fallon & Stephen Paez
Jose Velez-Silva, Marie Casimir Fallon & Stephen Paez
Stephen Paez, VP, Director Multicultural at Mediavest | Spark
Marie Casimir Fallon, Director of Media Strategy & Planning, Comcast Cable Corporation
Jose Velez-Silva, VP, Multicultural Marketing Communications at Comcast
Marie Casimir Fallon, Director of Media Strategy & Planning, Comcast Cable Corporation
TOTAL MARKET – WTF
TOTAL MARKET – WTF panel moderated by Lucia Ballas Trainor, EVP of Ad Sales, Hemisphere Media Group
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Seraj Bharwani, Chief Strategy Officer, AcuityAds
Seraj Bharwani, Chief Strategy Officer, AcuityAds
LEVERAGING VIDEO TO REACH HISPANIC AUDIENCES panel
LEVERAGING VIDEO TO REACH HISPANIC AUDIENCES panel
Parker Morse, CEO and Founder, HCode Media
Caio Street, VP of Integrated Marketing, PM3
Sherwin Su, Director, Social Activation, Essence
LEVERAGING VIDEO TO REACH HISPANIC AUDIENCES panel
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