U.S. Travel Association, Nutrabolt, Schuman Cheese, Asos, Sambrazon, Opry Entertainment and … and more Sales Leads.
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U.S. Travel Association
The U.S. Travel Association has launched a new campaign dubbed “Let’s Go There,” which was designed to get Americans excited about planning their next vacation. As part of an industry-wide collaboration of more than 75 businesses and organizations, the U.S. Travel Association is demonstrating the personal benefits of travel planning and welcoming back customers who want to hit the road now or in the future. Research during the development of the Let’s Go There campaign found that 97 percent of respondents say having a trip planned makes them happier, while 82 percent reported it makes them “moderately” or “significantly” happier. The coalition includes American Airlines, American Express, the American Resort Development Association, Chase, Delta Air Lines, Disney Parks, Expedia, Hilton, Hyatt Hotels, the Las Vegas Convention and Visitors Authority, Loews Hotels & Co, Marriott International, the South Dakota Department of Tourism, United Airlines, Visa, Visit California, Visit Spokane and World Cinema, Inc.
“The Let’s Go There campaign aims to tell travelers: When it’s time for you, we’ll be ready,” U.S. Travel Association President Roger Dow said. “There is pleasure in planning travel, and when the moment is right, the industry is committed to being well-prepared for the safe return of travelers.” The effort from Dentsu Mcgarrybowen and Publicis Groupe will extend into 2021. Media includes CMT, Cooking Channel, ESPN, Freeform and National Geographic Channel. Two spots will air on ESPN’s “Monday Night Football” Sept. 14. and be featured on top television stations such as CMT, Cooking Channel, ESPN, Freeform and Nation.
Nutrabolt
Portada Council System member Rajaa Grar has been named Chief Digital Officer at Nutrabolt. Nutrabolt is the largest independently owned sports nutrition platform in the world, with retail sales exceeding $500 million. Since launching in 2002, Nutrabolt’s vision has been to innovate, inspire, and make products that maximize human potential. Grar is responsible for driving e-commerce and digital revenue growth in the U.S. and globally across Amazon, E-tail, and DTC businesses. She is also tasked with developing and leading a company wide digital transformation by providing best-in-class digital and omnichannel customer experiences connected to Nutrabolt’s consumer brands (C4, Cellucor, and Xtend). Prior to her position at Nutrabolt, Grar was Vice President of Marketing, Head of Brand, Growth & Performance Marketing at Snap Kitchen.
Asos
Fashion brand Asos has launched a campaign on TikTok in the UK and the US to expose users of the social media platform to content featuring its products. The campaign, made in collaboration with tech marketing agency Byte, involves the creation of a TikTok challenge with the hashtag #AySauce, which asks users to post a 15-second video showcasing three outfits of their choice. John Mooney, brand creative director at Asos, said: “We’re always evolving our content, social media strategy and channel focus to ensure we’re staying relevant to our fashion-loving, 20-something customers. “TikTok is a growing part of that mix, and we’re excited to see how our social content team can engage our customers in new ways through the #AySauce hashtag challenge over the coming weeks.” The brands also aims to reach around 219 million people on the app through partnerships with TikTok influencers across the US and UK.”
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Sambrazon/Opry Entertainment
Media buying and planning agency USIM, which last week picked up media services for organic Acai brand marketer Sambazon, has also been named the media agency for Opry Entertainment Group. Opry Entertainment portfolio of brands includes Country Western brands like the Grand Ole Opry, Ryman Auditorium, WSM Radio and Ole Red. The account is estimated to be bill more than US $3 million annually, and includes media planning and buying. The account was previously handled in-house
Coldwell Banker
Real estate brokerage Coldwell Banker, part of the Realogy portfolio of brands, is in the midst of the implementation of an inclusive ownership program. “We’re focusing on growing awareness among industry reporters and influencers talking about the program and connecting with various organizations / associations”, Jason Riveiro, Director, Global Development & Growth Markets at Realogy, tells Portada (check out the complete interview!)
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Schuman Cheese
In its latest major brand effort for Cello®, Schuman Cheese is serving up the message: delicious cheese isn’t hard to find, if you know what to look for. In partnership with Partners + Napier, Schuman Cheese is rolling out its latest campaign, Cheese Confidently. Mike Currie, Director of Marketing at Schuman Cheese notes that “There are a lot of people who love specialty cheese but don’t consider themselves experts and crave guidance from brands so they can better navigate the category. We want people to know that they don’t have to be a cheese connoisseur in order to enjoy premium cheese confidently. All they have to do is look for our distinctive black label.” According to the press release, Cheese Confidently includes programmatic online video, social media, digital couponing and DFSIs, SEM, point-of-sale, and a partnership with Instacart.
AFM
Avocados From Mexico (AFM) is kicking off the fall season with two new promotional campaigns designed to elevate engagement and increase basket ring within grocery stores. This fall’s Hispanic Heritage programming features a new partnership with Takis® Snacks, a salty snacks brand, as well as a first-time contest from October through December in which consumers can win a new house worth $500,000, along with other prizes. Both promotions bring the flavor of fall snacking fun to grocery stores and consumers with eye-catching displays, consumer savings, a strong loyalty program, and digital and social engagements. This iteration of AFM’s “Flavor with Heritage” campaign runs from Sept. 13 through Oct. 18. Given the popularity of Takis® Snacks across multiple segments, the promotion will be implemented in grocery stores to also attract a “crossover shopper appeal.” Digital and social support will boost the program. “We’re proud to celebrate the many flavors of Hispanic Heritage in partnership with Takis® Snacks which, like AFM, has strong appeal to the Hispanic market and beyond,” said Stephanie Bazan, Vice President of Trade and Market Development for Avocados From Mexico. “Our digital and social media activations, in-store merchandising, coupons, and sweepstakes to win a free year’s supply of Avocados From Mexico are a fantastic way to spice up sales during Hispanic Heritage Month and celebrate National Guacamole Day on September 16.”and in-store displays for retail.
