Laura Schwab, Romina Rosado, Peter Blacker, Ronald Day, David Salinas, Fiona Cooke

Laura Schwab, Romina Rosado, Peter Blacker, Ronald Day,  David Salinas,  Fiona Cooke … people change positions, get promoted or move to other companies. Portada is here to tell you about it.

Laura Schwab Joins Rivian

RivianElectric vehicle manufacturer Rivian has hired an industry veteran as its first top marketing executive. Laura Schwab, who lead Aston Martin in North America for more than five years, announced via Instagram that she has been employed by electric vehicle maker Rivian.  She assumes the new role of Rivian vice president of sales and marketing. She will work in the automaker’s Irvine, California office. Schwab spent 14 years at Jaguar Land Rover in sales and marketing, eventually becoming director of marketing for the British brands in the U.K. before leaving for Aston Martin in 2015.


Realignment at NBC Universal-Telemundo

NBCUniversal Telemundo Enterprises announced the realignment of several of its divisions.

Ronald Day, President, Entertainment and Content Strategy, NBCUniversal Telemundo Enterprises

Ronald Day is elevated to President of Entertainment and Content Strategy, continuing to report to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises.

In addition, Romina Rosado is promoted to EVP, Entertainment and Content Strategy reporting to Day. Both Day and Rosado have led the company’s omnichannel strategy resulting in significant growth across linear and non-linear platforms. With a focus on entertainment and in collaboration with Telemundo Global Studios, Network News and Sports, the division will ensure content is made available on all Telemundo platforms including Universo and Peacock, as well as other direct-to-consumer outlets, under a centralized and coordinated strategy. This division will develop a data-driven content strategy that is tailored to audience preferences and fits each of Telemundo’s platforms across the portfolio.

Romina Rosado, EVP, Entertainment and Content Strategy

A newly-redesigned Revenue Strategy and Distribution unit will be led by Peter Blacker in a broader role as EVP, Chief Commercial Officer, Head of DTC Licensing, continuing to report to Ferrari. Blacker has been instrumental in leading the expansion of Telemundo’s revenue streams and the development of its digital and emerging businesses. In his new role, he will focus exclusively on the commercialization, monetization and distribution of Telemundo content including direct-to-consumer and emerging platforms. Blacker will be responsible for partnering with Telemundo’s creative engines (Global Studios, Entertainment, Sports and News), as well as with the NBCU Distribution & Licensing and Peacock teams, to develop monetization opportunities in the U.S. and globally. Telemundo Global Studios, led by its President Marcos Santana, will continue to oversee long and short-form content creation for all platforms including direct-to-consumer and emerging formats.

Peter Blacker, EVP, Chief Commercial Officer, Head of DTC Licensing

The current executive leadership team continues to report to Ferrari including:

Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises

Amanda Calpin, Chief Financial Officer; Luis Fernández, President, Network News; Mónica Gil, Chief Administrative and Marketing Officer; Ashaki Rucker, SVP, Human Resources; Marcos Santana, President, Telemundo Global Studios; Ana Salas Siegel, EVP, General Counsel; Ray Warren, President, Telemundo Deportes.


David Salinas at InMarket

David SalinasDavid Salinas,  is the new Central Region Sales Director at InMarket. Location analytics and data providers InMarket and NinthDecimal joined forces in September, when In Market bought the latter for an undisclosed sum. Earlier in his career Salinas worked at Conversant and Undertone.



Fiona Cooke now at HCode

Fiona CookeFiona Cooke is the new VP of Sales, Southeast at H Code, based in Atlanta. Cooke joins HCode from Nativo. Earlier in her career she worked at Buzzfeed.