What: Kinetic Worldwide, Latcom, and Mediakeys announced a partnership to create the a Global Out of Home Fulfilment Platform.
Why it matters: The Smart Alliance claims to be the first global-scale platform facilitating neutral access to OOH inventory and audiences across 250 markets, and allowing clients to buy media around the world from one simple location.
Kinetic Worldwide, Latcom, and Mediakeys, three major players in international out of home (OOH) media placement, have come together to form Smart Alliance. The Smart Alliance is the world’s first global-scale platform facilitating neutral access to out of home inventory and audiences across 250 markets. The platform is an industry first, allowing clients to buy media around the world in one simple location.
The Smart Alliance brings together the complementary expertise and geography of all three companies in one easy-to-access platform. The platform offers brands, and their agencies, a vital one-stop shop creating enhanced efficiency and accountability for any campaign.
The platform’s operations will be managed via a global hub. The hub will be dedicated to optimizing delivery on behalf of the alliance whilst each company maintains management over strategic planning and client operations in their home regions.
The Smart Alliance will utilize Kinetic for North America, China, India, and Northern Europe; Latcom for Latin America, Spain, and the Caribbean; and Mediakeys for Central Europe, Eastern Europe, Middle East, Africa, Southeast Asia, Japan, Korea, and Australia. Combined, the Smart Alliance platform gives its clients access to over 250 markets, 60 offices, and 1000 employees.
The Smart Alliance platform gives its clients access to over 250 markets, 60 offices, and 1000 employees.
“Smart Alliance creates the perfect platform for us to deliver increased efficiencies to all our accounts and to continue expanding our international footprint” says Mauricio Sabogal, Global CEO of Kinetic Worldwide.
“We have been extremely successful in creating value for our clients across Latin America and we are finding that they are increasingly asking us to look further afield. This deal enables us to do that,” says Valentin Bueno, Global CEO of Latcom.
“The strategic fit for us is perfect and plays to our strengths, whilst enabling us to bring further advantages to our clients.” says Paul Cahierre, CEO of Mediakeys.
The Smart Alliance breaks new ground in OOH. The increased efficiency and value will transform into a new industry standard for international OOH media budgets.