Grassroots approach emphasized. Libertad Digital, a Spanish free market oriented center-right political website, advertises on the new site.
Gingrich Communications, owned by Republican Politician, Newt Gingrich launched bilingual site for American Hispanics with a different take on news and opinion. The site, called The Americano, looks to offer a more balanced view on all the issues that concern American Hispanics today. It is a place where people can express themselves and read about similar traditional principles. Libertad Digital, a Spanish free market oriented center-right political website, advertises on the new site. Both sites have similar editorial opinions..
The site is inclusive of all americanos that have come to live in the United States, thus the name. "Whether you are first, second, third or fourth generation American Hispanic — or whether you speak English or Spanish or both — our content is catered to what unites us all, which is our American Hispanic Heritage," explains Sylvia Garcia, Editor in Chief of The Americano and Hispanic Outreach Director for Newt Gingrich. "We offer content as diverse as our culture by covering health, education, government, politics, international issues, and even sports."
Some of the most unique pieces are categorized under Hispanic Heritage. These are all articles which link U.S. history to true conservative American Hispanic values. "Hispanic Heritage is as rich today in the United States, as it was back in the 1850s when the first bilingual newspapers were printed," states Newt Gingrich. "We think The Americano will provide a much needed traditional values viewpoint that will honor that heritage."
The goal was to create the first Hispanic news and opinion site where content was hand-picked to create a grassroots Latino base, geared towards traditional values. "Our contributors are prestigious individuals in both academia and the media," explained Alberto Acereda, Content Director. "The Americano's writers include several journalists, scholars and experts in our American culture and its Hispanic heritage."