Republican Voters Against Trump, Dollar General, Five Below, Dollar Tree, Family Dollar, E. & J. Gallery Winery… …. and more Sales Leads.
Republican Voters Against Trump
A new project to encourage Republicans to support former Vice President Joe Biden over President Donald Trump has launched a $10 million ad campaign targeting GOP-leaning voters in top swing states. The initiative, called Republican Voters Against Trump, has produced multiple ads featuring disaffected GOP voters who say they are not voting for Trump. Many of these testimonials are recorded on smartphones and include voters who have voted for Republican candidates, some of whom voted for Trump in 2016.
“I voted for Donald Trump in 2016, but I won’t vote for him again,” says Jay, a Pennsylvania voter who recorded one of nearly 100 videos featured on the project’s website. Some of the testimonials will be featured in the ads. The ads will initially target specific voters in the swing states of Michigan, Pennsylvania, Florida, Wisconsin, North Carolina, and Arizona, primarily through digital ads. Some television ads have also been produced and will air in those states. Others involved in the project are Bill Kristol, the former Weekly Standard editor and a prominent Never Trump commentator; and Tim Miller, a one-time adviser to former Florida Gov. Jeb Bush’s 2016 presidential campaign. Their group, Defending Democracy Together, has also backed an initiative called Republicans for the Rule of Law, which has purchased TV and digital ads to push congressional Republicans to seek more information on the Ukraine investigation that led to Trump’s impeachment last year.
Discount Retailers: Dollar General, Five Below, Dollar Tree, Family Dollar
At least a dozen major brands have plans to grow their footprints — some by hundreds of stores — this year and into the decade to come. Bisnow/Dees Stribling Stan Johnson Co.’s National Tenant Expansion trend report released last week shows some major brands with ongoing growth strategies over the next one to 10 years are those that fall in staple categories like discount retail, convenience, and arts and crafts. Dollar The discount retail segment is showing signs of confidence even during recession fears. In just the first quarter, Dollar General opened 250 stores, remodeled 481 locations and relocated 17 units, according to recent company earnings. The retailer plans to open a total of 1,000 stores this year. Dollar General has been lauded for its solid sales and for having a platform poised for growth even after the pandemic ends. Discount retailer Five Below operates 900 stores and plans to eventually reach 2,000 stores .Of those, 150 are expected to open in 2020. Dollar Tree and Family Dollar reportedly each have plans for 300 new stores in the future, while Burlington is expected to grow its footprint by 1,000 locations, with 51 to 54 slated for opening this year.
CPG: Maverick Snacks, HighKey, Goodfish
If you’re going to launch new CPG products while people are hunkered down at home, cereals and snacks would be at the top of the list—given the shift in breakfast routines and the desire for comfort foods. So it was for Mavericks Snacks cookies and crackers, HighKey protein cereals, and Goodfish salmon skins. All three debuted in March and April, when most established CPG brands were preoccupied with keeping retailers’ shelves stocked and were less focused on rolling out product innovations. In April, Mavericks Snacks—aimed at “natural born snackers” ages four to 11—made its debut at Whole Foods nationwide. The brand’s attributes include peanut-free, non-GMO ingredients, low sugar and whole grain.
E. & J. Gallo Winery
UM, the marketing and media agency network of IPG Mediabrands, announced it has been named media Agency of Record for E. & J. Gallo Winery (Gallo), the world’s largest family-owned winery. UM will take on strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo’s wine and spirits portfolio, including the #1 selling wine brand, Barefoot Cellars, as well as key brands including Apothic, Dark Horse, La Marca and New Amsterdam Vodka and Gin. “Critical drivers in winning our business were UM’s investments in technology and data,” said Stephanie Gallo, Chief Marketing Officer, Gallo. “We looked for a partner who shares our ambition to accelerate data-driven plans, that will allow our brands to connect with consumers and prospects across all consumer journeys.” Gallo joins several brands that have recently appointed UM media Agency of Record in North America including Shinola®, CVS Health-Aetna, Levi Strauss & Co. and Energizer brands, Armor All® and Rayovac®.
UM also announced it has been named global media Agency of Record for Energizer Holdings, Inc., the world’s leading manufacturer of batteries, portable lighting and automotive care products. UM was first awarded Energizer’s North America media planning and buying duties in February 2019. In late 2019, Energizer appointed UM U.S. media duties for its growing portfolio of brands, including Armor All, the nation’s #1 brand for automotive appearance products, and battery and lights brand, Rayovac. Under its expanded global scope, UM will take on all strategy, planning, buying, research, and data and analytics media duties for Energizer’s entire global portfolio of Batteries, Lights and Auto Care brands.
JOIN PORTADA’S VIRTUAL KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new virtual networking solutions involving the decision makers of the above campaigns and dozens of other brand marketing decision makers, please contact Sales Director David Karp at [email protected].
Delta Faucet, a company that delivers stylish faucets, shower heads and other kitchen and bathroom accessories, has selected Kansas City-based Barkley as Delta brand’s lead agency after a competitive review. Barkley’s duties includes media planning and buying, production, public relations, and social content strategy and creation. “Choosing Barkley was a unanimous decision. There were many factors, but the biggest criteria was the chemistry of the team and how each person at Barkley took a strategic view of the big picture and worked together,” stated Susan Fisher, Vice President of Brand Innovation & Growth at Delta Faucet Company.
Sony-Universal Postpone Movie Releases to 2021
With no theaters open due to COVID-19, studios have been postponing the debuts of their latest movies. For example, Sony just moved the remaining slate of 2020 movie releases to 2021, and Universal also pushed back the release of Fast & the Furious 9.
Costa Cruises is launching its new advertising campaign “The Holiday We Miss” online in its six main European markets: Italy, France, Spain, Germany, Austria and Switzerland. The campaign will be a trip down memory lane not only for cruisers, the company said. For the general public, it ties in with Costa’s former “The Holiday You’re Missing” campaign. “Those commercials wittily portrayed the difficulty of readjusting to the daily grind after a vacation on a Costa ship,” Costa said, in a statement. “The new campaign again hinges on the concept of “missing” a holiday, this being more topical than ever at the moment, but develops and adapts the idea, turning it into a message of recovery and optimism for cruising and tourism as a whole, which came to a standstill in March.” “As a major brand in tourism we decided that our new campaign, which is also a communication platform, should be an upbeat message about revival of the industry and that it should be conveyed very positively with the involvement of the Company’s key stakeholders: our guests. It’s a way of sharing those special feelings that they have experienced together with us and that we’re all looking forward to enjoying again,” said Francesco Muglia, vice president of global marketing.