Brooklyn, NY, based multicultural advertising agency UniWorld Group has won the Amtrak account, Portada has learned. Uniworld Group will be Amtrak’s Multicultural Agency of Record including media planning and buying duties. Unitil recently Images USA, Atlanta GA, was Amtrak’s Multicultural AOR. Hispanic newspaper placement was done by EPMG.
Other Uniworld accounts include CVS, U.S Marines (creative), Marriott Hotels and Ford-Lincoln. Uniworld Group is 49% owned by WPP. Lori- Laine Holdings is the majority shareholder with a 51% stake.