What: Through this agreement, Sony Pictures will produce 12 teleseries for broadcast in Mexico and for U.S. Hispanic Audiences.
Why it matters: While Sony Pictures will handle the distribution across Latin America, Televisa will distribute across the east and south of Europe. They will jointly distribute the series throughout the rest of the world.
Sony Pictures Television (SPT) and Televisa have announced that they have closed a deal to co-produce 12 series ,which involves 840 total hours of television , over the next five years for broadcast in México. SPT will produce the series in México featuring some of Televisa’s actors. In addition, the series will air in the U.S. on Univision’s Spanish-language broadcast network UniMás.
Following the agreement, SPT will handle the distribution across Latin America, while Televisa will distribute across the east and south of Europe; SPT and Televisa will jointly distribute all 12 series throughout the rest of the world.
SPT Latin America- along with its production company Teleset- already develops , produces and co-produces Spanish-language programming for audiences across Latin America and the U.S. Hispanic market. The studio was the initiator of the teleseries genre and currently produces some series including “Rosario Tijeras,” “La Prepago,” “El Mariachi,” “Metástasis” and “En la Boca del Lobo.”
“The size of this commitment is indicative of the significance and evolution of our partnership with our friend Jose Bastón and his team at Televisa”, said Andrea Wong, president of international production for SPT and the president of international for Sony Pictures Entertainment.
“By combining Televisa’s talented actors with Sony Pictures Television’s production expertise, we are elevating the teleseries genre to a whole new level as a world-class form of entertainment. We are looking forward to producing a variety of high-caliber primetime series that are fresh and relevant to our Latin American viewers and also have global appeal”, said Angélica Guerra, senior vice president and managing director of production for Latin America and U.S. Hispanic for SPT.
“We believe that this new deal complements the capability of our production companies and will generate a variety of innovative and high quality content that is distinct from the programming genres we traditionally produce and will provide for more programming choices in the growing Mexican television broadcasting market”, said Jose Bastón, president of Television and Content for Televisa.
“Expanding our relationship with Sony Pictures speaks to the commitment of UniMás to continue to deliver the best, alternative dramatic series–a strategy that is driving its growth and popularity and making it the #2 Spanish-language network in the U.S. in key time periods”, said Alberto Ciurana, president, Programming and Content, Univision Communications, Inc.