What: NGL Collective and Supreme Digital have partnered up to launch EOP comedy (Equal Opportunity Comedy), a Facebook show for the multicultural millennial audience.
Why it matters: The joint venture between NGL Collective and Supreme Digital bring two powerhouses in social media together via content development and reaching more than 12 million monthly users organically.
NGL Collective announced a joint venture with Supreme Digital, two leading independent media and entertainment companies focused on super-serving today’s Latinx audience through culturally-relevant content across social media platforms.
The joint venture launches with EOP Comedy (Equal Opportunity Comedy), currently a Facebook Watch show satisfying the cravings of today’s multicultural millennial audience by serving up authentic, quality, smart and relevant comedy, which in its soft launch has garnered nearly 12 million views and more than 40,000 followers in less than a month.
With plans to roll out EOP across other owned and operated and social media platforms in the works, EOP is not about any one culture, but about the sum of the parts that reflects today’s American audience, albeit with a Latinx heart.
“We started this journey to create content that we are passionate about sharing with the world,” said Ben DeJesus, President, NGL Studios. “I am proud to announce EOP as NGL Collective’s first-ever original content venture and what it stands for — LIBERTY & COMEDY FOR ALL!”[comillas]EOP is not about any one culture, but about the sum of the parts that reflects today’s American audience, albeit with a Latinx heart.[/comillas]
“We’re excited to be able to join forces with EOP Comedy, as they bring a fresh perspective to comedy within the digital landscape,” said Lance Rios, Co-Founder of Supreme Digital. “Our social strategy, coupled with their content will be a surefire driver of social chatter and engagement that many will be able to enjoy and relate to.”
The first show to launch on the platform was Bodega de Pasion, a hilarious telenovela parody featuring comedian and Miami native, Yamil Piedra (@YPiedra) alongside real life novela star, Adriana Cataño. Bodega de Pasion has already reached 1.5 million views. Other videos have featured the likes of NGL partner and co-founder, John Leguizamo, interacting with Latinx social media sensation, Andy Ortiz (@RadelAndy). EOP also features amazing Latinx and multicultural talent from across the U.S., giving viewers a true cross-section of comedic and cultural sensibilities.[ctalatinb]