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The Week in Review [3-A]

El Especialito, Rumbo, Tu Ciudad, The Herald, Dodge Campaign.

Content


  • Rumbo newspapers has announced a refocused strategy to grow its network of Texas Spanish-language newspapers consisting of free street distribution, home delivery, and increased circulation.

 

  • Tu Ciudad Magazine Debuts Spring Fashion Issue.
  • As of March 2006 El Especial and El Especialito Newspapers will launch El Especialito Union Newspaper reaching the Elizabeth, Union, Rahway, Roselle and Roselle Park areas of Union County, New Jersey.
  • The Herald will launch a new Spanish language weekly newspaper La Raza del Noroeste (The People of the Northwest) and will begin publication on April 21st with an initial run of 20,000 copies.
  • Dodge prepares launch of 2007 Dodge “Caliber,” with Hispanic tagline: “Peso Ligero, Mucho
    Caracter” (Lightweight, Lots of Character).

  • El Puerto de Liverpool, owner of high-end department stores in Mexico, has hired three agencies to handle the promotions, public relations and Web site chores for the rollout of its new mail-order service targeting Mexican Americans.

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Editorial Staff @portada_online

Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.

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