- Revlon – Global
Revlon has appointed Emma Stone, a Golden Globe nominee and Olivia Wilde, star of US drama 'The OC', as global brand ambassadors for the Revlon brand.
- Senac – Brazil
Senac Sao Paulo has chosen Publicis as its new agency after a pitch with nine agencies. DPZ was in charge of the planning and buying until now. The account is valued in 27 million reales.
- Lenovo – Brazil
F/Nazca has won the Lenovo account for the Brazilian market. Saatchi & Saatchi NY is in charge of the global planning and brand strategy, but Lenovo Brazil has chosen F/Nazca independently for the national market.
- Circus Buenos Aires – Argentina
The Argentinian agencies Oslo and Origami have joined in Circus Buenos Aires. Facundo Romero and Emiliano Rodriguez, former Directors of each agency, will continue to lead the new agency. Circus has panregional clients like Unilever, Nestlé, , Coca-Cola, Corona and Diesel. Among the local clients in Argentina Circus works with Google, La Nación online, Arnet and Turner.
- Timberland – Argentina
Dentsu Argentina has won the Timberland account. The agency will be in charge of the whole communication planning, supervised by Guillermo Muro, Director of Dentsu Argentina.
- MediaCom Sport – Global
MediaCom Worldwide has launched a global sports sponsorship division, MediaCom Sport, which will be headed by former IMG Consulting executive Marcus John.
- Castrol – Global
Castrol is launching its first ad funded film-documentary starring its global ambassador Cristiano Ronaldo, for a new product.
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