Quince Girl, a magazine targeting Hispanic teens celebrating their quinceañera—15th birthday and entry into adulthood—will launch in March. The independent annual publication will have a 300,000 rate base and be sold in major Hispanic markets for a cover price of $5.99.
Quince Girl content, written primarily in English, will include fashion, beauty and planning advice for the event, as well as profiles of past quinceañeras. The magazine will complement the website quincegirl.com, which launched in September.
Amber Matassa, formerly of Bride's (Fairchild/Condé Nast), will head up Quince Girl's editorial team. Advertisers in the premiere issue include Tiffany Designs, Mori Lee and David's Bridal.
Newspaper and magazine publishers have been trying to figure out the best way to reach Hispanic Teens, and with good reason. According to a report by Mediamark Research, the Hispanic/Latino Teen market is 4.6 million strong and is growing 6 times faster than the rest of the Teen market. In Chiqui Cartagena's Latino Boom, two of the top ten English magazines most read by Hispanics were Teen magazines (Teen People and Cosmo Girl).