Publicitas-LHM will represent 7 Dias (circ. 25,000) for national advertising sales in all ad-categories. Publicitas-LHM recently signed up ad-sales representation agreements with Rumbo, the Texas newspaper network, and Tribune's Hoy papers. Luis Eduardo Baron, publisher of 7 Dias tells Portada® that in September 7 Dias will start a home-delivery program in areas of Tampa with a high Hispanic penetration (of at least 70%). The program will increase 7 Dias circulation to 30,000 by the end of the year. 7 Dias is inserted into the Tampa Tribune (Media General) and distributed to Tampa Tribune subscribers who are Hispanic. 
