Portada's Latin American Advertising and Media Awards reward excellency in Latin American (panregional) advertising campaigns, in media properties targeting pan-latin audiences and professionalism in Latin American (panregional) Marketing and Media professionals.

And the winners are…!!!

Top Content Provider to Latin Audiences:

Televisa Publishing + Digital

Top Latin American Media Innovation

Firme con la Roja – Sodimac/Starcom Chile

[youtube http://www.youtube.com/watch?v=kRBNkJkmjfk&version=3&hl=en_US]

Top Panregional Advertising and Media Professional of the Year

Bruno Almeida  – US Media Consulting

Brazilian native Bruno Almeida got his start in media during the 90s Internet boom. He handled customer service for the pioneering portal Starmedia, then graduated to sales with Brazilian Internet provider UOL a few years later. This experience led him to launch US Media Consulting in 2003. His first focus was online sales in Latin America, which at the time seemed like a crazy notion. But one million dollars in sales the first year proved that notion to be a clear vision of the future.  Since then Almeida has expanded US Media to handle print, TV and OOH, growing the company by 1,900%. He’s signed key deals with iG, CBS Interactive, Bloomberg TV, the Wall Street Journal and other major brands. Currently he’s working on the launch of new offices in Latin America to handle US Media Consulting’s rapid expansion in several markets.

Top Panregional Advertising Campaign

Mi perro ideal – Pedigree/Havas Media

[youtube http://www.youtube.com/watch?v=jiL5J8erVaA&version=3&hl=en_US&rel=0]

Top Panregional Digital Advertising Campaign

Operación Sonrisa – Pepsi/ Rapp

[youtube http://www.youtube.com/watch?v=PZSsNmgRz7E&version=3&hl=en_US&rel=0]

The award nomination process and the award choosing process are entirely democratic. Portada registered users nominate candidates online and, once the nomination process ends and voting starts, they vote online (one user one vote!)

Watch the 2011 Latam Advertising and Media Award Ceremony and its Winners:

Part 1

[youtube http://www.youtube.com/watch?v=Kl3jDSPIvNI&version=3&hl=en_US&rel=0]

Part 2

[youtube http://www.youtube.com/watch?v=TaPve4_2a0Q&version=3&hl=en_US&rel=0]

 

The 2012 Latam Advertising and Media Summit is going to take place on June 6-7, 2012 in Miami. With the 2011 edition's attendees feedback in mind, Portada is working on providing even more quality content, refined networking opportunities and some surprises!

Author

Portada Staff

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