With the goal of familiarizing the Miami Hispanic community with itself and its services, The Nielsen Company has hired the full-service Miami-based agency República to handle its brand awareness and community outreach efforts.
The company will focus specifically on raising awareness about Nielsen’s Local People Meter (LPM), which measures viewer behavior, and is set to launch among Miami Hispanics in October.
With such a robust Latino community, Miami is clearly a valuable media market for Nielsen to measure. The company’s outreach efforts will seek to raise awareness through community organizations, government officials and media in the South Florida area.
According to Nielsen’s most recent data, Miami is the nation’s 16th largest television market and has 1,982,120 television households.
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