Consumption of Spanish newspapers increased by 1.7 percentage points to 38.8% during the first quarter of 2003, while magazine and weekend supplement consumption remained stable at 50.7% and 29.4%, respectively. The increase in newspaper reader-ship, probably connected to the strong demand for both print and radio news during the conflict in Iraq, is also reflected in rising moving average trends.
…but low expectations for print media advertising.
According to the Zoom Vigía panel of advertising executives, 2003 will not be a great year for print media advertising in Spain. The survey, conducted by Zenith Media, shows a negative growth in newspaper advertising of -0.4% in 2003, -1% for magazines, and -2.5% for weekend supplements. Free newspapers are the big winners, with an expected increase of 19.9%.