Enlace Spanish Yellow Pages, a Spanish-language Yellow Page publisher, announced the release of its new directory in Kansas City. Enlace offers the most up-to-date information to the Hispanic community and gives businesses a direct connection to this underserved population.
The Hispanic population in Kansas City increased 101% between 1990 and 2000 (US Census 2000). Enlace will reach the over 160,000 Hispanics in the Kansas City Area. Books are distributed strategically door-to-door in high density Spanish-speaking areas, at Hispanic festivals, sporting events and at drop points within the Hispanic communities it serves.
Enlace was established in December 2003 and is now present in 16 markets. Juan Reffreger, Vice President of Blue Equity, LLC, the parent company, explains. “Enlace provides not only directory information but also valuable resources such as real estate tips, health care information and explanation of immigration laws.”