Direct Mail with an Entertaining Twist

ADS Media Group is trying something a little different with its “La Canasta de Valores” co-op delivery program, which reaches about two million Hispanic households with advertising and sampling offers.

Along with the offers contained inside, the branded poly-bag also includes an entertainment guide, entitled La Buena Vida, with articles on sports, movies, food, music and health.

“We see La Buena Vida as added value to the poly-bag,” says Mayra Rocafort, vice president of sales and marketing for ADS. “We want to make it a fun thing to receive, in addition to all of the great deals contained inside.”