Astra Zeneca is droping 6,000 solo-Spanish-language direct mail pieces on September 24th. The pharmaceutical company is targeting Hispanic Physicians to promote its “Act” product. Astra Zeneca is planning a one time drop. The campaign has been orchestrated by Astra Zeneca’s Hispanic Advertising Agency The Bravo Group.
The piece was designed by Essex, CT, based Structural Graphics a print advertising and direct mail firm that specializes in “interactive direct mail”. Structural Graphics recently developed another design (called flapper) for Telemundo to promote “Zorro”. The piece was dropped to 100,000 consumers.
Structural Graphics employs 1,000 people in Mexico, where it operates two printing and hand assembly plants: one in Rio Bravo (close to Mc Allen, TX) and one in Piedranegras (near Eagle Pass, TX).