Advertisers Use World Cup Supplements to Reach Soccer Crazy Hispanics


Page Count


National Advertisers

Content Provider

Al Día
(Dallas, Belo Corp.)

10 special sections. (12 pages).
Guia del Mundial ran 16 pages.

Saturday editions of Al Día

Retail, beer, Telcos (Wireless) and Automotive. Best Buy, Budweiser, UniWireless,

In-house and newswires. In addition, La Copa provided by ImpreMedia.

Rumbo (Houston, San Antonio and The Valley)

Between 20 and 28 pages.

Every edition in Houston, San Antonio and the Valley.

Liquor, regional and local grocery/food chains,national radio, wireless and local automotive.

Two columnists in Germany, one traveling with the Mexican Soccer team. Newswires.

El Nuevo Herald (Miami, Knight Ridder)

3 projects:

-Tab format insert
El Golazo – (back page of sports with profiles of teams and facts).

Tab on June 4th
El Golazo
(14 dates running everyday from May 31st -June 13)

Medical, Insurance, Retail
State Farm, Blue Cross Blue Shield


Mundo Hispánico
(Atlanta, Cox Newspapers)

8 pages. Insert in Mundo Hispánico & Gainesville edition


Cable & Satellite, Transportation, Cellular & Electronics
Verizon Wireless & Comcast

6 weeks thru EFE, 4 weeks local

Centro Mi Diario
(Tampa Tribune, Media General)

12 pages


Three times 2/17, 4/7 and 5/19

Automotive, Restaurants, Ferman Automotive, Brandon Ford, Bill Heard Chevrolet

EFE and enhanced by our own local Sports

La Palma (Palm Beach, Cox Newspapers)

32 pages Insert


Dish Television, Legal, Restaurants. Real Estate..
Budweiser, Sprint, Publix


Al Día –

24 pages insert.

June 9th

Not disclosed

In-house and various other news sources like FIFA itself, newswires, etc