Advertisers Use World Cup Supplements to Reach Soccer Crazy Hispanics

Newspaper/
Publisher

Distribution/
Page Count

Frequency

National Advertisers

Content Provider

Al Día –
(Dallas, Belo Corp.)

10 special sections. (12 pages).
Guia del Mundial ran 16 pages.

Saturday editions of Al Día

Retail, beer, Telcos (Wireless) and Automotive. Best Buy, Budweiser, UniWireless,

In-house and newswires. In addition, La Copa provided by ImpreMedia.

Rumbo (Houston, San Antonio and The Valley)

Between 20 and 28 pages.

Every edition in Houston, San Antonio and the Valley.

Liquor, regional and local grocery/food chains,national radio, wireless and local automotive.

Two columnists in Germany, one traveling with the Mexican Soccer team. Newswires.

El Nuevo Herald (Miami, Knight Ridder)

3 projects:

-Tab format insert
– El Golazo – (back page of sports with profiles of teams and facts).

– Tab on June 4th
El Golazo (14 dates running everyday from May 31st -June 13)

Medical, Insurance, Retail
State Farm, Blue Cross Blue Shield

Newsroom

Mundo Hispánico
(Atlanta, Cox Newspapers)

8 pages. Insert in Mundo Hispánico & Gainesville edition

NA

Cable & Satellite, Transportation, Cellular & Electronics
Verizon Wireless & Comcast

6 weeks thru EFE, 4 weeks local

Centro Mi Diario
(Tampa Tribune, Media General)

12 pages

Insert

Three times 2/17, 4/7 and 5/19

Automotive, Restaurants, Ferman Automotive, Brandon Ford, Bill Heard Chevrolet

EFE and enhanced by our own local Sports

La Palma (Palm Beach, Cox Newspapers)

32 pages Insert

NA

Dish Television, Legal, Restaurants. Real Estate..
Budweiser, Sprint, Publix

Efe

Al Día –
(Filadelfia)

24 pages insert.

June 9th

Not disclosed

In-house and various other news sources like FIFA itself, newswires, etc