Massachusetts has a rapidly growing Hispanic population of approximately 500,000, with a spending power of about $4.4 Billion (El Planeta). The majority reside in the Greater Boston area – about 130,000 – and the Lawrence/Lowell area has a bit less than that, about 105,000. In fact, Hispanics comprise almost 60% of Lowell’s total population.

Top 5 Categories in Mass. Hispanic Print (2006)

 

Category

1. Media

2. Financial

3. Retail

4. Telecomm

5. CPGs

Source: Portada Ad-Tracking

 

Top 5 Brands in Mass. Hispanic Print (2006)

 

Brand

Investment

Comcast

$44,111

Delta

$24,202

Macy's

$18,064

Telemundo

$17,261

T-Mobile

$17,022

Source: Portada Ad-Tracking

 

For absolute dollar levels as well as 2006 FSI activity of Electronic Retailers, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail annette@portada-online.com.

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