Retailers invested heavily in Arizona Hispanic newspapers (including La Voz de Phoenix, Bajo el Sol, Prensa Hispana and La Estrella de Tucson) and led the ranking of National Advertisers during 2006, according to Portada Ad-Tracking.
As shown in the below chart, Food City was the company that had the largest advertising expenditure in Arizona’s Hispanic newspapers in 2006, followed by Fry’s, Bank of America, T-Mobile and Macy’s. The strength of retail companies is also reflected in the fact that retail was the largest category in national ROP advertising, according to Table 2, followed by financial and telecommunications.
Table 1: Top 20 National ROP Advertisers in Arizona (2006)
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1. FOOD CITY |
11. K |
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2. FRY`S |
12. HYUNDAI |
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3. BANK OF AMERICA |
13. AEROMEXICO |
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4. T-MOBILE |
14. CHRYSLER |
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5. MACY`S |
15. AZTECA AMERICA |
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6. CINGULAR |
16. LOWE`S |
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7. TELEMUNDO |
17.FORD |
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8. DILLARD`S |
18.ASTRAZENECA |
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9. WASHINGTON MUTUAL |
19. WAL-MART |
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10. SPRINT |
20. GENERAL MOTORS |
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Source: Portada Ad-Tracking
Table 2: Top 5 National ROP Categories in Arizona (2006)
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RETAIL |
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FINANCIAL |
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TELECOMMUNICATIONS |
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MEDIA |
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AUTOMOTIVE |
Source: Portada Ad-Tracking
For absolute dollar levels as well as 2006 FSI activity, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at 516 396 01 79 or e-mail [email protected].
State profile: Arizona’s main urban center is Phoenix. Pheonix has a Hispanic buying power of $25 billion and is the 8th largest Hispanic market in the country. Between 2000 and 2005, Phoenix ranked first among major cities in Hispanic population growth (33.5%). Phoenix Hispanics also have very strong ties to Mexico, since 75% of them who were not born in this country came from Mexico.
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May 21, 2007: Ad-Tracking Georgia: Cingular leads in National ROP Advertising
