What: Azteca America announced several additional expansions to its affiliate group in major media markets across the country.
Why it matters: The addition of affiliates in Charlotte, Sacramento and Boston expand the network’s reach to 68 markets, 20 of which are operated by Azteca America.
In keeping with its commitment to serve the U.S. Hispanic audience, Azteca America announced several additional expansions to its affiliate group in major media markets across the country, including Charlotte, North Carolina; Sacramento, California; and Boston, Massachusetts.
In Charlotte, new affiliate WHEH has begun to air Azteca programming on channel 41 effective December 1, 2016. In Sacramento, KSAO will begin an affiliation on January 1, 2016 and Azteca programming will air on channel 49 thus improving the local presence in that market. In Boston, former MundoMax station WFXZ has shifted affiliation to Azteca America as of October 31, 2016 and will air Azteca programming on its main channel 24.1.
“This latest expansion follows the game-changing addition of WGEN Miami to our affiliate group and underscores our continued commitment in investing and growing our Azteca America brand,” said Martin Breidsprecher, COO, Azteca America. These growth opportunities give our network competitive distribution and make Azteca’s programming available to audiences that will impact national and local ratings.”
Azteca America earlier this month announced that full-power affiliate station WGEN in Miami joined its station group, serving the nation’s third largest Hispanic DMA. The addition of affiliates in Charlotte, Sacramento and Boston expand the network’s reach to 68 markets, 20 of which are operated by Azteca America, reflecting the network’s continued growth and distribution expansion in the U.S. Hispanic marketplace.