What: Fox Hispanic Media launches “Conexiones”, a new ad sales unit with a new upfront local tour for advertisers.
Why it matters: Fox Hispanic Media aims to provide clients with a seamless approach across various platforms and offer multi-tiered campaigns from one single sales force.
FOX Hispanic Media (FHM), the advertising sales arm of FOX’s Spanish-language brands announced a new Ad Sales unit: “Conexiones”. FHM also announced a four-city Upfront tour to interact directly with advertisers across the country. The road show will begin in April and present clients with the latest content offerings from MundoFox, FOX Deportes, Nat Geo Mundo and FOX Life.
The new Ad Sales unit activates an internal restructuring that will provide clients opportunities with Cross-Platform Solutions; Consumer Insights and Analytics; Content Amplification and Partnerships, in addition to linear television investments.
“Our marketplace has reached a strategic inflection point in both the way our content is distributed and consumed, as well as how it’s utilized by marketers to communicate with their consumers,” said Tom Maney, Executive Vice President, Advertising Sales, FOX Hispanic Media. “We are launching Conexiones as a commitment to provide our clients with a truly seamless approach across various FHM platforms, and offer them multi-tiered campaigns from one single sales force.”
FHM will begin its Upfront road show the first week of April in Miami, followed by Chicago, Los Angeles and ultimately culminating in New York the first week of May. MundoFox will hold a special event for advertisers on the 14th of May at lunch time during Upfront week in New York City.