Dairy Marketing: Colombian dairy, food, and beverage company Alpina has entered into a partnership with Clover Sonoma, a dairy company located in Sonoma County, CA. With approximately US $240 million in annual sales, Clover Sonoma is a leading dairy processor in Northern California. Clover Sonoma is particularly strong in the organic milk market, which is a growing market as opposed to the stagnating non-organic milk market.
Colombian news website Valora Analitik states that Alpina has confirmed that it has purchased a 70% stake in Clover Sonoma. As it relates to Dairy Marketing, while Alpina and Clover Sonoma will be looking for synergies, Clover Sonoma will continue to market its products as a stand-alone brand.
Clover Sonoma’s dairy marketing has traditionally had strong out-of-home advertising and public relations components. Its billboard advertising is famed for punny billboards featuring Clover Sonoma’s Clo the cow mascot. Going forward, Leal sees growth opportunities in the increased use of digital marketing and social media marketing.
The partnership will facilitate growth in the U.S. market, particularly in Southern California.
Founded in 1945 in Bogotá, Colombia by two Swiss immigrants Max Bazinger and Walter Gogge, Alpina operates in Colombia, Venezuela, Ecuador, and the United States. In the United States, the Colombian company has a unit that imports products from Colombia for U.S. distribution.