Verizon is launching a re-designed version of its bilingual website – http://www.atodoloqueda.com – with new site features.
The site's name translates to “to all that you do,” and is intended to celebrate Hispanic achievements and give Latinos a forum in which to voice their pride.
Some of the site features include:
The Mix Map: Users can click on U.S. cities and listen to the top five Latin songs in a particular city; this capability is powered by Batanga music.
Hear the Word: See and hear famous people and normal people interviewed by Latino DJ Frankie Needles.
Spread the Word: Users can vote in polls and can view the result announced by a featured artist.
One of the most important features of the site is Verizon's FiOS Internet service, an all fiber-optic network that facilitates rapid downloading of audio and video content.
Also available to users is FiOS TV, which streams content on over 30 high-definition channels, and offers 3,000 on-demand music channels, in addition to the more than 180 digital video and music channels.
“We're really breaking new ground with this website. We're providing the Hispanic Community with entertainment that they enjoy, and that can enrich their lives,” says Verizon's senior marketing manager Alejandra Martinez.
Verizon Wireless' agency of record is Agencia Orci.