On Monday, Batanga announced the adquisition of Metroflog  and partner sites, MetroBlog and MetroPostales. Batanga, Inc., has now added all three premium Hispanic-focused properties to its roster of owned and operated websites. In June Batanga acquired Latin American digital marketing companies I-Network and AdFunky.

"Our latest acquisition further solidifies our commitment to developing and delivering relevant and quality content to the Hispanic online audience”, said Rafael Urbina, Chairman and CEO, Batanga, Inc.

Portada spoke with Natalia Martinez, Vice President of Marketing at Batanga Network about the recent acquisition and its consequences for the US Hispanic Market.

Portada: Is Metroflog's audience predominantly US general market or USH?

Natalia Martinez: “In the U.S., MetroFlog’s audience is predominately Hispanic. This is a result of the site’s huge popularity in Mexico and Latin America. MetroFlog allows U.S. Hispanics online to stay connected to friends and family in the U.S. as well as their countries of origin.”

Portada: Can you list the properties you own and operate e.g. (Batanga.com)?

Natalia Martinez: “Batanga.com, LolaSabe.com, HoyenFutbol.com, MetroFlog.com, MetroBlog.com, MetroPostales.com”

Portada: Are you continuing with your Lola Sabe product?

Natalia Martinez: “Absolutely, LolaSabe continues to grow and we are fully committed to developing and providing smart, solution-driven and empowering in-language content to the U.S. Hispanic Latina.”

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