Telemundo announced that it has partnered with Fan Appz, one of Facebook's Preferred Developer Consultants, to leverage the network's growing social media fan base, which currently exceeds 2.5 million fans, and offer clients another way to connect with target consumers.
"We are always looking for strategic opportunities that will expand our footprint in the social media landscape while enhancing our audience's viewer experience and leveraging our original content," said Borja Perez, vice president, digital media and integrated solutions, Telemundo. "This partnership with Fan Appz provides our Social@Telemundo team with the tools to exponentially grow our fan base and offer our clients an opportunity to tap into consumers across another lifestyle touch point."
Social@Telemundo will implement Fan Appz publishing tools to provide clients and sponsors with ways to reach and connect with consumers across Telemundo's social media platforms through exposure via custom content, sweepstakes, and promotions in addition to interactive and engaging activities such as quizzes, polls and custom tabs.
"Fan Appz is the leading provider of social media marketing solutions for entertainment, sports, and media organizations. We are thrilled to be partnering with Telemundo to provide an interactive social experience to the fast growing U.S. Hispanic internet audience of over 29 million people through Social@Telemundo," commented Jon Siegal, Fan Appz Founder and CEO.
This partnership also provides Social@Telemundo with vehicles to reward Telemundo fans with entertaining giveaways strategically tied to network initiatives. One recent example is the iPad giveaway pegged to the launch of Telemundo's original novela "Flor Salvaje."