A new study published by Vertis Communications, called “Customer Focus Opiniones,” shows that Hispanic adults are just as likely as general population adults to use different forms of technology, and in some cases, more likely to do so.
One finding revealed that 33 percent of Hispanics plan to use text messaging in the next 12 months, compared to 26 percent of non-Hispanic adults.
The study also showed that Hispanics are as comfortable as non-Hispanics with providing sensitive financial information online, with about 45% of respondents saying they feel comfortable to very comfortable providing this information online.
One area that the study shed some light on was the correlation between language preference and home Internet usage: 54 percent of Hispanic households that speak only Spanish outside the home do not have access to the Internet, compared to just 4 percent of Hispanic households that speak English outside the home.
Related Article: Vertis Inc. Launches ¡Alcance! Hispanic Marketing Program