Sony Pictures Television Ad Sales (SPT Ad Sales) Latin America and SocialVibe announced a partnership to bring SocialVibe’s exchange engagement ads to the Latin American market.
The new partnership will enable brands to interact with socially-connected consumers and garner valuable attention for brand messages within online environments, such as Zynga’s social games like Farmville and CityVille, as well as Facebook, Pandora, IMVU, Causes.com and others.
SocialVibe’s exchange advertising is currently available via SPT Ad Sales Latin America for pan-regional customers and the company announced that it will be rolled out in Brazil, Mexico, and Central America soon.
Engagement campaign from Sony Pictures Television Ad Sales Latin America and SocialVibe for Blackberry.
SocialVibe allows advertisers to offer consumers virtual currency for a social game, access to premium content or a donation to charity, etc, in exchange for their attention.
Accoding to SocialVibe, more than 90 percent of people pay active attention to a brand message when interacting with value-exchange ads, and brand perception rises an average of 38 percent after completing the engagement.
"Value-exchange engagements are a powerful new advertising option that will guarantee consumer engagement with a brand, and we’re pleased to make the technology available in the Latin American region through our partnership with SocialVibe," said Irving Plonskier, senior vice president and general manager of Sony Pictures Television Ad Sales Latin America.
"More than 114 million consumers in Latin America have visited a social platform in 2011, proving that they find value in the entertainment and camaraderie social media provides," said Jay Samit, CEO of SocialVibe.