Social TV, the integration of social interaction into TV through apps, web and social media, now also exists in the Hispanic market. SOI TV, is a Social TV for Hispanics that is now broadcasting across the United States to 3.3 million Hispanic households through a platform that enables users to interact in real-time with its on-air programming. Through virtual polls and social media feeds. Mexican-Americans (and other Hispanics from 17 different countries) in 15 cities across the United States will have a voice at SOI, regardless of immigration status. Audiences can experience SOI through its online live streaming capability or over the air through its 3 digital antenna frequency in fifteen markets. SOI will soon undertake its own migration — onto the airwaves of cable and satellite feeds. The Channel offers an innovative platform that allows Hispanic viewers to express and share their real opinions about the news and trending topics that are most important to them on screen.
A spokeswoman for SOI TV tells Portada that SOI is available on open air and it places its advertising through the television medium.
Venezuelan Backer
According to the spokeswoman” the concept behind SOI’s innovative medium is the vision of its founder, Eligio Cedeño, a successful Venezuelan banker who became a political prisoner of the Chavez administration. SOITV was born from this experience as it made him reflect on the importance of freedom of speech and the role that media should play in supporting democracy in a free society. “
