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March 15, 2012

Research: Brazil: The 2011 Advertising Market, in Numbers

According to a recent study by Proyecto Inter-Meios (coordinated by Grupo Meio & Mensagem and PriceWaterhouseCoopers), total turnover for Brazilian media during 2011 was $22.482 billion, of which media billings from ad space sales accounted for $16.385 billion.

SOI TV jumps into the Hispanic Social TV Space

Social TV, the integration of social interaction into TV through apps, web and social media, now also exists in the Hispanic market. SOI TV, is a Social TV for Hispanics that is now broadcasting across the United States to 3.3 million Hispanic households through a platform that enables users to interact in real-time with its on-air programming.

Research: Brazil: The 2011 Advertising Market, in Numbers

According to a recent study by Proyecto Inter-Meios (coordinated by Grupo Meio & Mensagem and PriceWaterhouseCoopers), total turnover for Brazilian media during 2011 was $22.482 billion, of which media billings from ad space sales accounted for $16.385 billion.