GAP, Hyundai, Target…and More Sales Leads

• GAP

  GAP has retained Omnicom Media Group as its new strategic cross-brand agency.   “As our brands ramp up their reinvigoration efforts, deepening connections with customers and engaging in the cultural conversation, we must work with best-in-class partners who can help us imagine and then do better, said Richard Dickson, CEO of Gap Inc., in a message to employees. Dickson added that OMG’s client roster includes some of the world’s best culture creators, including Apple, Disney, L’Oréal, Chanel, PepsiCo, and Vans. OMG recognizes that fashion is entertainment, and they know how to work at the speed of culture. No agency understands customer-centricity better than they do. And I’m thrilled to have their partnership as we evolve Gap Inc. for a new era. OMG has deep expertise in unlocking the power of portfolio.”

“Gap Inc.’s vision is to become a high-performing house of iconic American brands that shape culture. And to achieve that vision, we need to give ourselves every advantage — from compelling strategies to the structure, talent and partners to support those strategies.”

In addition, Dickson announced the creation of a  Marketing Shared Services organization to standardize key media functions that will report directly to him: “Effective strategies need the right structure to fit them. Our new Marketing Shared Services organization will unite key media functions, including shared media services, marketing intelligence, and marketing enablement, as one team led by a Head of Marketing Shared Services. The open role will report to me and oversee media and direct marketing planning and execution, marketing intelligence, and partner management. We’re fortunate to have strong media talent across our organization, and we are eager to leverage their collective strengths and skills in this new organization.” GAP recently appointed Fabiola Torres, former PepsiCo,  Nike, and Apple marketing executive (check out this Portada interview with Torres), has been appointed as the Global CMO at Gap

• Hyundai

Ignacio “Nacho” Meyer is President of Univision Television Networks Group, announced during the Televisa Univision advertising upfronts that
Hyundai will be the Official Automotive Partner of Liga MX in the U.S., the latest partner to join the growing roster of official Liga MX sponsors. Separately,  Latin superstar Shakira announced that her new single “Puntería” will be the official song of TelevisaUnivision’s coverage of CONMEBOL Copa America 2024. 

• Target

  

  Target introduced its newest marketing campaign, called “That Target Feeling.” In it,  it spotlights scenes and lyrics inspired by real guests (like you!) who post on social media to share the joys they’ve felt at Target. And it’s all set to Target’s reimagined version of the hit 2001 song, “Everywhere,” by Michelle Branch. The campaign rolled out last weekend across various channels, including digital, audio, social, streaming and more. “We know Target is the happy place for millions of guests, and we’re excited to show what that looks and feels like through their eyes,” said Lisa Roath, Chief Marketing Officer, Target. “This campaign is inspired by real experiences shoppers have shared on social — those small, fun, and sometimes unexpected moments of discovery and delight in our aisles that make us Target. We’re lifting that joy in our marketing this year as we continue leaning into nostalgia and humor in new ways.” Target used several partners to help make “That Target Feeling” a reality, including its creative agency, Mythology, and Ibra Ake from London-based production company, Somesuch, who directed the video. The full campaign kicks off on May 19, delivering joy in a way only Target can.

At this exclusive event on September 19, 2024 brand decision-makers and marketing service suppliers will share and accelerate knowledge on crucial topics, including Latin American marketing, e-commerce marketing, and leveraging marketing technologies. To find out about thought leadership and networking solutions at Portada Live involving many brand decision-makers, don’t hesitate to contact Sales Director Irma Gutierrez at [email protected].

• Stop & Shop

The Stop & Shop Supermarket Company, known as Stop & Shop, a regional chain of supermarkets located in the northeastern United States, has named Cincinnati-based Curiosity as its creative agency of record following a three-month review handled by Mercer Island Group, Adage reports.

• Sea Smoke