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Changing Places: Luis Romero Joins Canela Media as EVP of Sales, Championing Multicultural Representation

Learn about Luis Romero's new position as Executive Vice President of Sales at Canela Media and other essential appointments.


Luis Romero joins Canela Media as Executive Vice President of Sales, leading the exceptional sales team at an innovation-driven media company. He emphasizes the value of reaching a premium audience for advertisers, highlighting his passion for multicultural representation. Nannette LaFond-Dufour assumes the role of Chief Impact Officer at Publicis Groupe, expressing admiration for Publicis’s transformation efforts and commitment to environmental and societal causes. She looks forward to joining the visionary, courageous, and agile team during a time of rapid evolution. Mariano Medina Walker takes on the position of Head of Channel Partner Sales, Americas at Microsoft Advertising, expressing enthusiasm for returning to a space where he feels at home and looks forward to building strong partnerships and creating new paths to success.

Join us as we unravel the narratives behind these shifts and explore the motivations driving them forward. As companies evolve through acquisitions and strategic partnerships, executives progress in their careers, taking on new roles and challenges. Portada is here to keep you informed about these transformations.

Luis Romero Joins Canela Media as EVP of Sales, Championing Multicultural Representation


Mariano Medina Walker

Head of Channel Partner Sales, AmericasMicrosoft Advertising“The Channel Partner business is a space where I’ve always felt at home, and returning to it fills me with enthusiasm. I eagerly anticipate forging strong partnerships and creating new paths to success together. Let’s connect soon!”

Nannette LaFond-Dufour

Chief Impact OfficerPublicis Groupe“I deeply admire the work that Publicis has done to transform itself, demonstrating both the ability to anticipate the future and do the hard work required to prepare for it through tangible environmental and societal commitments. At this moment when evolution is the mandate on every front, I look forward to joining such a visionary, courageous and agile team.”

Luis Romero

Executive Vice President of SalesCanela Media“I’m privileged to join Canela Media to lead the Company’s exceptional sales team and I am thrilled to be a part of such an innovation-driven media company that offers a premium audience, which, for many advertisers, will open doors to new and critical consumers for their growth and audience strategies. Returning to the multicultural space is not just a professional move but a personal one driven by a deep passion to represent the importance and value of this audience in the marketplace.”

Don’t forget to read: AVOD Push: Netflix Names Microsoft Partner for Ad-Supported Offering

Image ha11ok atPixabay

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