Food company ConAgra Foods has awarded its Hispanic Shopper Marketing and Consumer Promotions business to culture-inspired marketing agency MarketVision. The San Antonio-based company will handle Hispanic consumer promotions and shopper marketing efforts. It will will be involved in all Hispanic efforts from strategy to execution, across all Hispanic-focused brands and retail customers.
“ConAgra Foods understands the importance of the changing consumer dynamic in America and embraces Hispanics as a business imperative,” said Yvonne “Bonnie” Garcia, founder and CEO of MarketVision. “We’re elated that ConAgra Foods has selected us for our expertise in moving Hispanic shoppers to action through the use of meaningful insights. Our goal is to inspire Hispanic consumers to buy in and stay in a long-term relationship with ConAgra Food’s brands.”
“MarketVision understands that creating effective consumer promotions for the Hispanic market requires deep cultural insights to connect the brand to the target’s needs,” said Laura Puente, Manager, Strategic Marketing, ConAgra Foods.