What: Content acquisition market place ScreenHits has closed a US $1.2 million first round of funding with Angel investors.
Why it matters: Among other things, the money from the funding will focus on product, specially, using the so-called “interactive relationship” between content production and audience as a feedback loop to create relevant programming for viewers of digital and traditional content.
ScreenHits, a marketplace for global content acquisition and ‘viewer feedback’, has received a US $1.2 million first round of funding with Angel Investors including some like: Rory Fleming, Lord Reay, and Flemming Lund among others.
The money raised from the funding will be used for product, business development and audience acquisition.
This UK-based company focuses on acquisition and distribution for the television, digital broadcast and filmed entertainment industries, as well as the so-called “interactive relationship” between production and audience. Basically,the idea is to use this as a feedback loop to create relevant programming for viewers of digital and traditional content.
Screenhits has previously closed distribution deals with companies including Caracol, Fox Latin America, Relativity Media, AG Properties, Telemundo and Venevision. Other global distributors working with ScreenHits include: Hasbro, TVF, eOne and SkyVision.