• Moët Hennesy
Manny Gonzalez, Director of Hispanic Marketing at Moët Hennesy, said that the growth of the Hennessy Prestige brand in New York City has to a large extent been driven by New York’s Dominican population. Gonzalez asserted this at iConomy, Third Annual Expo, an event organized in New York last week by Latin Trends magazine.
• Dell Laptops
Dell laptops designed for Spanish-language speakers are selling briskly at BrandsMart USA at the company’s South Florida stores.
• Chrislie Formulations Products
Beauty Product Manufacturer Chrislie Formulations Products retained Power Media Group
(Advertising agency Power Media Group) for a full Strategic Media Advertising Campaign Targeting U.S. Hispanics.
• Coca-Cola Company
The Coca-Cola Company announced the addition of Del Valle to its roster of brands that have achieved global retail sales of more than $1 billion.
• House Majority PAC
House Majority PAC (Policy Action Committee), a newly formed group aimed at helping Democrats take back the majority in the House next year, is running radio ads in 10 Republican districts. The ads target freshman Republicans for voting in favor of a budget the groups says will “gut Medicare for our seniors to pay for trillions in new budget-busting tax breaks for millionaires and big corporations.” The targeted Republicans include Reps. Paul Gosar (Ariz.), Rick Crawford (Ark.), Allen West (Fla.), Chip Cravaack (Min..), Charles Bass (N.H.), Ann Marie Buerkle (N.Y.), Joe Heck (Nev.), Francisco "Quico" Canseco (Texas), Blake Farenthold (Texas) and Sean Duffy (Wis.). Each won a Democratic-held district last cycle. The group will also run a Spanish-language ad in Canseco’s district, which shares a long border with Mexico. The 60-second ads were produced by Shorr, Johnson, Magnus Strategic Media and will run from Thursday through next week.
