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A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now:

The Agency for Healthcare Research and Quality (AHRQ) has released a new pamphlet, Su guía para el tratamiento con Coumadin/warfarina (Your Guide to Coumadin®/Warfarin Therapy), to help Spanish-speaking patients know what to expect and watch out for while using the blood thinner warfarin, also known by its brand name Coumadin®.

In an unprecedented effort to address the health care needs of Florida's large Hispanic community, Blue Cross Blue Shield Florida (BCBSF) has developed numerous tools, services, and programs now available in Spanish, including a new state-of-the-art Spanish-language Web site. BCBSF's goal is to provide the resources necessary to offer an understanding of the U.S. health care system and the value of insurance in a culture-specific manner. In addition, the development of a culturally-competent health care system through internal and external initiatives is paramount to the company.

State Farm has committed to a full year’s worth of advertising on Selecciones’ back cover.According to the Adage Hispanic Fact Pack, the company increased its Hispanic spend to $36 million in 2008, a 90% increase over 2007. Its most recent print buy is in support of its “Alli Estoy” (“I am There”) Campaign. State Farm’s Hispanic agency of record is Alma DDB.

In 2008, OMD Latino /OMD picked up Visa, Clorox, & Absolut Hispanic accounts.

Seccion Amarilla USA  is transferring its USA Advertising Account from The Group in Miami to Mexican D.F based Agency Comunicaciones Alazraki. Alazraki was already handling the Mexican Seccion Amarilla business. Seccion Amarilla is owned by Mexican Telecommunications giant Telmex.

In celebration of its five year anniversary, ESPN Deportes announced today the launch of ESPN Deportes Replay, a multimedia campaign that will give fans the opportunity to program the network for three consecutive weeks. The initiative will allow fans to program the network by choosing from a programming roster that includes some of the most memorable sporting events and compelling athlete profiles aired on the network over the past five years.

Hilton Hotels & Resorts, Hilton Hotels Corporation’s global brand of upscale, full-service hotels, today announced that owners of eight of its hotels in the Latin American and Caribbean regions have completed more than $18.5 million in renovations. These projects are part of an ongoing global initiative by Hilton to upgrade its Hilton Brand facilities and guest accommodations in order to exceed guest expectations for style, choice, convenience and comfort. The hotels are located in Mexico, Ecuador, Argentina, Colombia, Curacao, Puerto Rico and Trinidad.

A new, Latin-focused online digital store is slated to launch before year’s end, offering catalog and frontline releases from all the majors as well as multiple indies. will have its soft launch the week of December 15, and in January, marketing and promotion will begin in earnest for the site. A view of the site’s beta shows a layout with a Latin tilt and with information in both English and Spanish. Although most tracks will be sold for 99 cents, some will be available for as low as 49 cents. Musicalatina belongs to Latin tropical indie J&N Records, whose president, Juan Hidalgo, has been developing the site for the past five years, after he purchased the domain name.


Portada Staff

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