- Wells Vehicle Electronics
Wells Vehicle Electronics reported that a Spanish-language version of its award-winning www.wellsVE.com website is now available to serve the needs of millions of additional parts professionals, repair technicians and consumers. “The wellsVE.com site has been a singular success for our company and our trade partners, with thousands of additional aftermarket professionals connecting with the Wells Vehicle Electronics brand and product line. Now we’re extending the same world-class tools and functionality to Spanish-speaking professionals and consumers, many of whom already know and rely on Wells,” said Bill Nonnamaker, vice president, sales and marketing, Wells.
- Remy Cointreau – The Vidal Partnership
Rémy Cointreau USA has selected The Vidal Partnership as agency of record for the Rémy Martin Cognac portfolio. The New York-based agency will handle Rémy Martin's total market work in the U.S., including strategy, brand advertising and digital.
- Encore Español
More details on the Encore Español Campaign in our Marketer Interview Regular Feature section.
Lowe's Companies, Inc. announced the launch of Lowes.com en Español. The Spanish language option enhances Lowe's ability to meet the needs and expectations of Hispanic consumers by providing a seamless, simple experience wherever and whenever they shop. Customers can access the Spanish version of the web site by visiting http://www.lowes.com/espanol .
At a special call with analysts, Gregg Steinhafel, Chairman, President and CEO of Target Corporation. shared a detailed roadmap in support of his expectation that Target will generate $100 billion or more in sales and $8 or more in earnings per share by 2017. Hispanic marketing will be an important piece of Target’s strategy going forward. Steinhafel said that “recent brand equity surveys have shown that Hispanics already have a very strong affinity for Target, so we continue to tailor our merchandise assortments and our marketing in Spanish-speaking communities to ensure we further strengthen our bond with these guests. And finally, we'll maintain our focus on appealing to young families. We'll also work to earn our guest loyalty, whether they're growing into that life stage or have grown beyond it.” Steinhafel added that this “means integrating multicultural merchandising and marketing into every initiative and understanding the significant opportunity we have to deepen the bond with our Hispanic guests. It means anticipating the growth of online and mobile technologies and developing a truly multichannel merchandising approach. For Back-to-School this year, our theme is School Takes A Lot. Target Has It All. This campaign showcases Target as the place to stock up on everything mom has on her school checklist from food to supplies to apparel. We've created customized television spots to speak to multiple audiences, including the Hispanic market.”
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