Sales Leads: Univision-Starcom, CVS, Kohl’s, Macy’s 

  • Univision-Starcom-Tapestry

Univision Communications has announced its largest single-agency Upfront deal, clinching a "video-neutral" pact with Starcom USA and its Tapestry multicultural division that will bring ad dollars from brands like Burger King, Mars/Wrigley and Kellogg to the Hispanic media company's broadcast, radio and online assets.   The deal  encompasses Univision's two network broadcast networks, three rated cable channels, local TV, radio stations, and online, mobile and social video destinations. “This deal emphasizes that the shift happening in the marketplace is real—one that mirrors the changing demographics of this country and the new American reality the Hispanic boom is driving,” said David Lawenda, the president of advertising sales and marketing at Univision Communications. Financial terms were not disclosed, but sources familiar with the negotiations peg its value in the nine-figures.

  • CVS

CVSpharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.Like the English-language site, the Spanish version, located at, enables shoppers to manage their prescription account, get health information, purchase products, access coupons, etc. According to a MediaPost article, Google indicated that the new CVS Spanish website consists of 67,000 pages, most of which are product SKUs. As previously reported by Drug Store News, CVS is working to take its digital program to new heights in the coming years. This move is clearly in line with that initiative, and represents a great opportunity for CVS to further reach its Hispanic shoppers. (Dawn Marie Gray, Senior Marketing Manager, Multicultural at CVS Caremark Corporation and Portada Editorial Board member, just confirmed her presence at Portada’s Hispanic Mobile Marketing Forum on Sept. 19th in New York City).

  • Kohl’s
    Kohl’s said it is on track to open 10 more stores during the next quarter. Kohl's opened 9 stores (includes one relocated store) and closed one store during the quarter, and now operates 1,134 stores in 49 states, compared to 1,097 stores a year ago. Kohl’s Corp. reported last week  that first-quarter profit fell 23% on aggressive price cuts, falling to $154 million from $201 million in the year-ago period. Results met internal expectations and goals, but missed Wall Street estimates.Sales for the quarter ended April 28 edged up 1.9% to $4.2 billion, meeting analysts’ estimates.  Same-store sales inched up 0.2%.
  • Macy’s
    As part of a campaign celebrating Brazil. Macy’s  Inc. has rolled out curated shops within its department stores featuring items inspired by or made in the South American country. Dubbed "O Mercado," the store-within-a-store concept has rolled out online and in about 300 Macy's locations around the country. The “mercados” will offer about 100 fashion, home, beauty and accessory items. "Brazil’s burgeoning international appeal and enchanting culture inspired us to create a unique shopping environment that will bring even more newness, color and excitement to our stores," Martine Reardon, Macy’s chief marketing officer, said in a statement.


For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
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