- Taco Bell
Taco Bell is launching a nationwide advertising campaign to the general and the Hispanic market. The company is placing full page ads in national publications including Wall Street Journal, New York Times and USA Today as well as in local market newspapers including Boston Globe, Chicago Tribune, Los Angeles Times, Orange County Register, San Diego Tribune, and San Francisco Chronicle. The company is also executing a campaign to reach its Hispanic customers.
- American Family Insurance
In order to effectively resonate with both the Hispanic and the general market, The San Jose Group has developed for American Family Insurance a concept that trascends tradicional segmentation. The spot, part of the overall Unique Families campaign, is named “Three Kids”.
Along with Spanish and English television spots, the campaign also includes radio, print and online banner ads for the Hispanic market to complement the overall unique family branding message.
- ING
ING, who last September launched a multichannel marketing initiative, is now joining a large list of Insurance companies targeting Hispanics. In this case the company announced a new Spanish-language website that “aims to make it easier for Spanish-speaking Americans to learn about life insurance."
- 7-Eleven
7-Eleven Inc., the store chain, has tapped Austin-based Mercury Mambo as its Hispanic marketing agency of record for the Dallas-based firm and its 8,300 stores in North America.
Liz Arreaga, founding partner of Mercury Mambo said they will create an integrated marketing campaign to help make the iconic brand " the convenience store of choice" for U.S. Hispanics.
Mercury Mambo will be the only agency working on Hispanic marketing issues for the chain in North America, though not globally.
- NAPA Auto parts
NAPA, the “Official Auto Parts Sponsor of the Federación Mexicana de Fútbol (FMF)” and the “Official Auto Parts Sponsor of the El Tri U.S. Tour 2011,” is launching the NAPA Pura Calidad Mobile Tour to connect with and engage Hispanics across the country . Atlanta, GA, based Perez Montalbetti is NAPA’s Hispanic advertising agency of record.
Leveraging some of the key Hispanic passion points – sports, music and family – the 2011 tour will travel to more than 10 major U.S. cities and be present at various events including Mexican National Soccer team matches, Alianza de Fútbol amateur soccer games, Hispanic festivals, and NAPA locations.
- Jiffy Lube
Jiffy Lube’s Southern California Regional Cooperative Association has selected Pasadena-based AdMark Group as its advertising agency of record, following an extensive review process. The AdMark Group will be responsible for handling all advertising activities for the general and Hispanic markets, including media planning and buying, as well as promotions, event marketing, and public relations for all 123 Jiffy Lube locations in Los Angeles, Riverside, Ventura, San Bernardino, Kern and Orange counties.
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