- Creación Marketing Communications
Chicago based Creación Marketing Communications has been selected to handle all aspects of brand building and communication strategy for HACE (Hispanic Alliance for Career Enhancement). HACE is a national non-profit organization dedicated to the advancement of Latino professionals.
Creación Marketing Communications clients now include HACE (Hispanic Alliance for Career Enhancement), Blue Northern Energy, Baral Group and Multimodal Logistics.
Sensis a Los Angeles based interactive agency has gained the following new accounts:
United States Coast Guard Academy: In addition to increasing brand awareness of the Academy's educational offerings, Sensis work includes developing competitive recruitment messages within the spectrum of higher education recruitment programs and platforms, brand strategy, media planning, interactive marketing, social media, Web site design, sales training and traditional advertising.
Americas United Bank: Sensis will revamp marketing, sales and Corporate identification materials in anticipation of the launch of their new branch opening in Downey, California. AUB is a commercial bank providing a full range of business and personal services for small-to-midsized businesses, professionals, and entrepreneurs. AUB is currently the largest Hispanic-owned bank in California.
City of Seal Beach: Seal Beach has tapped Sensis to develop a new Web site to better serve its residents, businesses and the millions of tourists that visit the idyllic beach city each year. The new Web site will launch this fall.
- Pronto Insurance
Pronto Insurance, an auto insurance provider in Texas, launches three new :30 TV spots titled ABS, ARMS and LEGS. The new TV campaigns, created by Machete, were produced in English and Spanish and will begin airing July 2010 in San Antonio, Houston, Laredo and the Rio Grande Valley.
Kohl's Department Stores announced a contest to give half a million dollars to 20 schools each this year, a total of $10 million, in recognition of the company's 10th anniversary of its Kohl's Cares(R) philanthropic program that supports children's health and education.
This program is the heart of the company's Back-to-School campaign and will be supported by national advertising, direct mail, digital marketing and public relations.
— Online/Digital components: Coinciding with the program launch, the contest will be supported with Facebook advertising and e-mails to Kohl's customers.
— In-store presentation: Starting July 7, Kohl's customers will see the contest promoted in Kohl's stores nationwide through store signage, receipt messaging and more.
— Television advertising: National and Hispanic brand spots will begin airing in July and run through the end of August.
— Print advertising: Inclusion of the contest in Kohl's print advertising will start in mid-July and run throughout the voting period.
— Direct mail: Kohl's will reach customers directly through various direct mail pieces starting today and continuing through mid-August.
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