Multicultural marketing agency marketvision has named brand marketing veteran Frenchie Guajardo to lead agency innovation. As the new VP of Strategic Innovation, she will work with marketvision's clients to bring digital and shopper marketing to the forefront of their marketing efforts.
- Post Foods
Austin-based LatinWorks was named Hispanic agency of record for cereal maker Post Foods LLC. The agency will lead Hispanic brand development efforts for St. Louis, Mo.-based Post which makes Grape-Nuts, Post Shredded Wheat, Post Raisin Bran and Honey Bunches of Oats, among other cereals.
- Procter & Gamble Co.
Procter & Gamble Co., seeking more sales to Hispanic consumers, is focusing this month's launch of Gain dishwashing liquid on that growing U.S. group.
The consumer products maker's first new hand-dishwashing brand in four decades will soon debut with a marketing campaign led by a Hispanic ad agency. While Gain brand managers expect non-Hispanic households also to be attracted, the campaign underscores that while P&G builds business in emerging economies such as China, India and Brazil, it's also courting a growing group at home. Read more here.
- Girl Scouts
Girl Scouts debuted a long-term, multichannel brand campaign that is designed to reacquaint the country with the iconic organization. The campaign, known by the tagline What Did You Do Today? is also keyed to boosting the number of girls and adult volunteers who participate in Girl Scouting annually.
The campaing is part of the organization's comprehensive transformation that began in 2004, is composed of a new visual identity. In addition, the initiative also includes plans for a 360 degree marketing program that taps the online, place-based and traditional media. Read more here.
- Meg Whitman
Republican gubernatorial candidate Meg Whitman is opening a campaign office in East Los Angeles and airing more Spanish-language television ads in her attempt to attract Hispanic voters. She released a Spanish-language version of her policy book.
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