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Sales Leads Panregional: JWT, Lanetro, Headways Media, Unilever, Draftfcb México…

And McCann Erickson Argentina. A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.


  • JWT

The Brazilian agency, JWT, announced Helados Garoto as it’s new account. The agency will be in charge of Garoto’s thirteen brands. JWT also announced Fernanda Galluzzi, former McCann Río, as it’s the new account director.

  • Lanetro

Online advertising group, Antevenio will be in charge of advertising commercialization for and its weekly newsletter. The entertainment portal is owned by Grupo Zed.

  • Headways Media

Headways Media, a German online marketing provider has recently opened an office in Monterrey, Mexico. From this office, Headways Media will serve the Mexican and Latin American market with sophisticated online marketing services. Iain McNamara will be in charge of the marketing office.

  • Draftfcb México

Arturo Jara Sanchez has been named Planning Director at Draftfcb Mexico. Jara Sanchez has worked for Noble DMB&B, Saatchi & Saatchi Mexico and New York and Publicis Mexico.

  • McCann Erickson Argentina

McCann Erickson Argentina has appointed Paula Montes as new Account Director for Camel and Nestlé, and Emanuel Abeijon as Account Director for Gafa, GM and Cadbury. Both Montes and Abeijon will report to Virginia Roque, Group Account Director.

  • Unilever

Unilever has reviewed its global creative and media agency relationships this year. It divided creative duties between Havas-owned Arnold and Interpublic agency Mullen in June. Next month it will split its media buying and planning account between WPP's Maxus and Aegis' Carat; the former taking the US business and the latter retaining the European business and adding Canada and Mexico.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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