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Sales Leads: Ogilvy, Kohl’s, American Airlines, Tecate, Coca-Cola…

A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.


  • Ogilvy

Ogilvy is introducing Ogilvy CULTURE, a cross-cultural strategic service communications practice within Ogilvy & Mather. The new practice will develop communications targeting cross cultural audiences in the U.S., rather than treating each ethnic group independently. (BREAKING NEWS: Ogilvy Introduces Cross Cultural Practice)

  • Kohl’s

Beginning today, Kohl’s will run national TV and radio spots aimed at Latino consumers. The television spot will air on programs including Univision Primetime novellas, Despierta America and El Gordo y la Flaca. Key sales events of the season will also be supported with 15- and 30- second TV and radio spots. Read here the details of Kohl’s national campaign.

  • American Airlines

American Airlines has launched a new national advertising campaign aimed at U.S. Hispanic travelers. The campaign focuses on the emotional benefit of traveling and how Hispanics can enrich their lives through travel. The campaign, created by American's U.S. Hispanic advertising agency Zubi Advertising, targets Hispanic consumers with print, online, radio and TV placements in New York, Chicago, Dallas/Fort Worth, Los Angeles and Miami.

  • Tecate

Tecate launched “Tecate Knockout Month,” in support of the upcoming boxing schedule ( Juan Manuel Lopez vs. Mexico's Rafael Marquez in Las Vegas on Nov. 6; Zab Judah's bout against Lucas Matthysse in Newark, N.J., on the same night; Juan Manuel Marquez (Mexican future Hall of Famer) against Michael Katsidis (Nov. 27); and the biggest fight, coming on Nov. 13, when Manny Pacquiao takes on Antonio Margarito.)

Tecate is doing a month-long national grassroots campaign that includes mail-in rebates, ticket upgrades, boxing-themed giveaways and promotional events at local retail sites. At this weekend's "JuanMa" Lopez vs. Marquez fight, Tecate will have a mobile boxing ring visiting 10 retail locations in Las Vegas. For the Judah/Matthysse fight the same night, Tecate will paint the Prudential Center in Newark red with promotional display materials.

  • Florida Power & Light Company

Miami based Machado Garcia Serra Communications retained the Florida Power & Light Company account after an agency review.

  • Coca-Cola

Coca-Cola is gearing up to release its global Christmas campaign 'Snow globe' across 90 countries in celebration of the upcoming festive season. Coca-Cola's new Christmas campaign includes a television commercial, outdoor, cinema, digital and in-store promotions, led out of Coca-Cola Germany and run by McCann Erickson Madrid.

The TVC titled 'Snow globe' will debut in the US on 21 November and the soundtrack 'Shake-up Christmas' by San Francisco based rock band Train has already been released online.


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