A summary for Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
- Navarro Discount Pharmacy
Hispanic-owned pharmacy chain Navarro Discount Pharmacy has added a Spanish-language version to its website at Navarro.com. “The new Spanish-language content allows us to better serve loyal customers already familiar with the Navarro brand and reach out to the millions of U.S. Hispanics who are online today,” stated Gus Milla, director of e-commerce for Navarro Discount Pharmacy. “Proud of their Hispanic origins, these Hispanics are in search of products familiar to them from their countries of origin, such as food, tea, nectars and cola, soap, cleaners and [such] entertainment [as] domino tables and cards.” Navarro.com En Español includes video and media content on family- and health-related topics plus product reviews, prescription management tools and e-commerce purchasing capabilities for all of its signature products. Customers may refill prescriptions, check order status and purchase such products as Cuban coffee, pastelitos, ethnic cookies, Cuban bread, domino tables, OTC and beauty products.
- Texas Lottery
Austin, Texas-based advertising agency LatinWorks has been named Agency of Record for the Texas Lottery. With this assignment, LatinWorks will expand its relationship with the Texas Lottery, for whom the agency has managed multicultural marketing since 2008. The appointment carries an anticipated annual advertising and marketing budget of U.S. $32 million.
Conazol, a leading over-the-counter Athlete's Foot treatment in Mexico for over 10 years, is now available in the U.S. The trusted and effective brand is expanding its U.S. distribution and can be found at retailers including Wal-Mart and Target in key U.S. Hispanic markets, such as Los Angeles, Houston, Dallas and Chicago. The brand is being supported by a multi-market promotional campaign that includes Spanish language TV advertising. Containing Miconazole Nitrate 2% antifungal, Conazol provides consumers the maximum strength formulation available without a prescription to cure and prevent most Athlete's Foot.
The Ram Truck brand and The Chrysler Foundation awarded a $50,000 grant to the Hispanic Scholarship Fund (HSF), the nation’s largest provider of college financial aid for Latino students.
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