• Medico Express

Dynamic Response Group subsidiary Medico Express, Inc. has been accredited by CHAPS, the independent accreditation board of Medicare. A Medicare Provider Number, which the company expects later this month, is all that stands between Medico Express and the first advertising of its services to the public. The company intends on becoming a leader in the multibillion dollar diabetic supply industry by utilizing its core business model of direct response advertising and consumer delivery through mail system. In anticipation of the launch of its advertising campaign, Medico has completed production of several television spots and will begin airing within weeks of receiving its provider number. Medico Express will be a provider of direct-to-consumer Medicare reimbursed medical products focused on chronic diseases afflicting the Hispanic community in the United States, Puerto Rico and the Virgin Islands.


  • Fifth Third Bank

Fifth Third Bank headquartered in Cincinnati, OH, announced this week the launch of its 2009 marketing campaign tailored for the growing Hispanic population. The campaign entitled “Las cosas que hacemos por los sueños”, or “The things we do for dreams”, seeks to expand the Bank's positioning as a trusted financial partner for Hispanics. The creative executions show variations of the “American Dream” such as owning a home or taking a family vacation, along with the Bank's tips regarding how to make those dreams a reality through proper financial planning. The campaign began running in April and will appear throughout the year in markets that are part of the Bank's footprint: Chicago, Orlando, Tampa, Ft. Myers, Naples, Grand Rapids, and Indianapolis. The ads will run in radio, print, Out of Home and online in Spanish language media. Part of the campaign will also be a series of financial workshops and television vignettes providing tips on how to best handle one's finances during the current economic climate and beyond. A comprehensive public relations push will support all initiatives.

"The Hispanic market is a key growth segment for Fifth Third Bank. The goal with this campaign is to inform Hispanic customers about the best ways to keep their finances healthy and growing so they can make their dreams a reality,” said Larry S. Magnesen, Senior Vice President and Chief Marketing Officer.


  • “Llame a Maria”: New Co-Op Advertising Program for Lawyers and Clinics.

To read more about the new program, click here.


  • Major retailers: Wal-Mart, Publix

Wal-Mart Stores Inc. is in the process of converting two of its stores in Phoenix and Houston to Supermercados — a test format aimed at Hispanic shoppers. Its wholesale subsidiary, Sam’s Club, is opening a store in Houston this summer — called Mas, or “more” —that targets Hispanic shoppers and businesses.

And Lakeland, Florida-based Publix, which has run a line of Publix Sabor stores for years geared toward Florida’s Cuban, Puerto Rican and other Latino shoppers, recently began expanding its Hispanic offerings at its Publix stores in other areas of heavy Latino population, like the store in Georgia where Carabarin shops.


  • New Health Websites in Spanish: Getfolic.com and AHRQ

A new Spanish-language health site for women has been launched as a part of the getfolic.com family. The new section addresses health issues that are important to Hispanic women in North Carolina. The site covers more than just folic acid; it also includes information about multivitamins and women’s health before and after pregnancy. With the help of Crittenden Advertising and Design Nation, the NCFAC created a comprehensive and user-friendly resource for women’s health and wellness in North Carolina. The NCFAC was then able to expand the site to include Spanish-speaking women. The Web site now offers Hispanic women easy-to-understand information that impacts their health and the health of their family.

HHS' Agency for Healthcare Research and Quality announced "Consejos de Salud Para Ti," (Health Advice for You), a new monthly online health advice column for Spanish-speaking consumers. The column is part of AHRQ's Informacion en Espanol Web site (http://www.ahrq.gov/consumer/espanoix.htm), which has been enhanced and now includes audio and video in Spanish on a wide range of health care issues.


  • Hyland’s

Hyland’s, Inc., a provider of natural medicines, announced today that it has launched ComienzosSaludables.com (Comienzos Saludables), a social networking, education-based website for Latina mothers. The new site offers Hispanic mothers a fully bilingual Spanish/English community to assist with information on pregnancy, infant care, raising a family, healthy lifestyle, and treating your family’s health issues with natural medicines. Comienzo Saludables marks Hyland’s latest initiative to reach out to the Hispanic consumer. Already, the company has made packaging on 22 products Spanish/English bilingual, developed a baby development calendar in Spanish and sponsored a community health worker, Promotoras, program called Salud con Hyland’s.


Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).


Portada Staff


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