Sales Leads Latam: Illva Saronno, Coca-Cola, Novartis…

  • Coca- Cola – Global

Coca-Cola is launching a global integrated marketing campaign today, which plays on the brand's heritage and marks its 125th anniversary on 8 May. The TV ad breaks today. It features a montage of iconic Coca-Cola ads and imagery from the past 125 years alongside the track 'I'd Like to Teach the World to Sing' from its famous "hilltop" campaign.  The campaign was created by McCann Spain in collaboration with McCan Bulgaria and McCann Italy. All media buying was handled by Vizeum.

  • Illva Saronno – Global

The Italian spirits company Illva Saronno is reviewing the £20 million global media planning and buying for its Tia Maria and Disaronno brands. Both brands are handled in Europe by MEC, which picked up Tia Maria without a pitch in October 2009. Illva Saronno is owned by the Reina family and the review is being run out of Italy.

  • Novartis – Global

Novartis, the pharmaceutical giant, is gearing up to launch a review of its estimated $600m global media business. WPP's MEC is the incumbent on the global business. In 2008 Novartis consolidated its US media planning and buying into MEC after moving its business from sibling agency Mindshare in a global realignment.

  • Zoosk – Global

Online dating site Zoosk has appointed MediaCom to its multimillion-pound account after a three-way competitive pitch against undisclosed agencies.

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